JISHA VIJAY

• “Using an Extended Technology Acceptance Model to Explore Digital Marketing and Consumer Buying Behavior” authored by Jisha VIJAY and Indu MANISH KUMAR was Accepted and published at the 36th IBIMA Conference on 4-5 November 2020 Granada, Spain. Conference Proceedings (ISBN: 978-0-9998551-5-7, Published in the USA).
• A theoretical background on consumers impulse buying behavior. International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-6, March 2020. Page No: 2769-2774. VoC 6.04
• A study on the Brand Positioning of Jio’. Cost Management, Tax Planning, Corporate Governance and Organizational Growth- A Perspective of Finance Professional.2018. Navanila Maruthi Publications ISBN: 978-81-909884-9-0. Vol no; 33, page no: 275

• National Level Conference on Insurance and Technology- Emerging Challenges Sponsored by Insurance Institute of India, Department of Commerce, Sri Ramakrishna College, Coimbatore, 27.09.2019.
  International Webinar on “COVID-19: CRISIS and MANAGEMENT”, K. P. M. Government Girls Degree College, Aurai, Bhadohi, UP, India.
• National Webinar on “Importance of e-commerce & e-marketing in present situation”Govt. P.G. College, Pipariya Dist. Hoshangabad (MP) India. Affiliated to Barkatullah University Bhopal.
• International Webinar on “Aatmanirbhar Bharat: A Dawn of New Economic Reforms” Anna Leela College of Commerce and Economics, Shobha Jay Shetty College for BMS
• National Interdisciplinary Webinar on Psychology of More – The Unfortunate Impact of Consumerist Thinking on our Psyche., Department of Management studies and Department of Psychology

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• Three Days Online Training Program entitled “Research Methodology for Social Sciences, Department of Social Science, Bharathidasan University 18-20 May 2020
• Faculty Enrichment Program(FEP) conducted by Yuvakshetra College

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